9 Signs That Your Business Needs A PR Agency
Do you have a hard time keeping up with running your business? Are you falling behind on posting on your brand’s Instagram, Twitter, or Facebook feed? Have you looked into hiring a blogger to use your product and write about it?
Business owners want to do it all, especially after watching Shark Tank or Dragon’s Den where an entrepreneur has gone from an idea to a multi-million-dollar business, and they think, “I can do that.” But being good at public relations isn’t always that easy. If you’re thinking about hiring a PR agency, here are nine reasons you should go for it.
1. You don’t know exactly how PR works or how to make it work for you.
Clients of good PR firms gain access to the advice and experience with media, influencers, bloggers, and other key stakeholders. PR experts know how to write a pitch note that translates into earned media coverage, when the best time is to send a press release, and how to grow your social media followers.
2. You need to spend more time on the day-to-day operations, not your public relations.
When it’s time to grow your brand, you generally won’t have time to take away from the day-to-day workings of your business. If you’re spending a lot of time on social media, public relations, and dealing with blogger and media inquiries, you might be spending too much on your PR. An agency will do what needs to be done while you focus on your duties.
3. You crave social credibility.
It’s a lot of hard work to build a brand. Credibility comes from user-generated content on different social media platforms, an engaged and interested social media following, and media coverage. When you can show you have third-party interest and support for your brand, it becomes a lot easier to sell your product or service.
4. You want to build awareness for your brand.
If your target customers don’t even know you exist, how can you generate sales for your business? A good PR firm will take a multi-directional approach to put your service or products in front of the people who matter, using a variety of different methods. They will create social engagement using different platforms,
5. You want to compete within your industry.
If your company isn’t using public relations properly, your competitors will, and will enjoy the benefits. In a crowded market, consumers have a lot of choices, and a PR agency will help make sure your brand stays front and centre for your target audience.
6. You need to generate business leads.
Effective PR can generate new leads, which helps improve your business outcome. The integration of public relations and digital marketing will also give you opportunities to convert assets like white papers and data studies into lead generating machines.
7. You want to recruit talent.
In many cases, public relations campaigns attract both new clients and prospective employees. Any strategy that establishes your business as a leader will increase your profile among the best talent. You can use PR to cultivate a reputation as one the industry’s most sought-after employers.
8. You would like to attract investors.
The proper placement at the right times can attract the attention of investors. When you use the right strategy and messaging, public relations can increase your credibility as a lucrative and stable investment target.
9. You want to keep your current staff.
Employee turnover is a serious threat, and companies that don’t do PR can’t see how it can boost employee morale and improve employee retention.