5 Ways Social Media Boosts Your SEO Ranking
Most businesses and website owners know the benefits of social media. Few really know the impact social media has on search engine ranking. It’s true, though, that the two go hand in hand, and it’s possible to reap the benefits of strong social media in your search engine optimization. Consider these five tips to use social media to improve your SEO. But if you are in need of an expert, reach out to this SEO agency in Toronto.
1) Join the right social media communities.
Be smart about our approach with social media. If you are an image heavy business or website, make sure you are visible on Instagram, Pinterest, and other image-focused social media pages. Have an updated profile with links for people to find you on your website.
2) Be active.
This includes having relevant content to share. Be active on your own website and share blog posts, coupon codes, and share other business experts. Developing those relationships will also help your own business.
3) Build a following.
Building a following on social media can be a slow process. Follow people that share similar content and keep your own content up to date. Google does list social media profiles and those pages often come up higher on the search engine the company’s actual website.
4) Make your social media account identifiable.
There are a lot of users on social media, so don’t get lost in the noise. When you develop your account, make sure you are easily identifiable by your company logo, user account name, and the content you share.
5) Social media shares get eyes on your article.
You may not get guaranteed higher ranking with social media shares, but it helps to get eyes on the article. More visits to your article and more shares will help improve the visibility of your website.
Social media can be tough to exactly figure out how it impacts your SEO. However, if you are eliminating social media in improving your SEO then you are missing out on a huge element of promotion. Reach out to an SEO agency in the Toronto area for help.