5 Money Saving Tips for Your Product Packaging
If you’re investing in packaging for your business, it’s imperative that you take all costs into consideration. There are costs related to materials, sizing and customization that can limit the return on investment in packaging over the long-term. And so, it’s important to learn from the experts on how to save on packaging costs. Our team has many years of experience within the industry, and in this latest post we’re highlighting our tips for saving money when working with a packaging company.
1. Determine the Most Important Packaging Qualities
Oftentimes business leaders go into the packaging selection process without a clear understanding on the options available and on the elements they wish to take into consideration when reviewing packaging. And so, this can mean they choose an unsuitable product that has little value. Make sure that you take all packaging elements into full consideration and then make a determination on which are most important to you. For example, is it more important that the aesthetics of the packaging fit your brand style or that the packaging has the requisite structural strength? You shouldn’t have to choose one or the other, but it’s important to know which is of the utmost importance when working with packaging design teams.
2. Reduce the Layers of Packaging
A common mistake some business owners make when choosing packaging systems for their product is overspending on various layers. While in some industries, multiple layers are required for safety, for example in the food packaging industry, in most marketplaces, multiple layers of material don’t provide the requisite return on investment. Make sure that you choose the packaging based on the transportation requirements for the product. Which packaging will work most effectively to protect the product for the coming years?
3. Make Lightweight Packaging a Priority
One of the costliest elements involved in packaging is heavy products. Packaging weight might not cost you more money in design or packaging production costs. But when it comes time to ship your freight around the region, the shipping costs will rise considerably with the weight of the product. Make sure you choose lightweight materials such as packing peanuts and Styrofoam sheets. These products are widely available and can be purchased at a low price per piece.
4. Purchase in Smaller Batches
One way in which to reduce your packaging costs over the coming years is to buy only in small batches. This often makes sense when you’re likely to undergo a rebranding in the coming months and don’t want to waste packaging during the rebranding process. When purchasing in small batches, however, remember to closely consider the cost per piece and your packaging needs for the coming months. You might be better purchasing in bulk if you can put off any rebranding while you use the remaining lower-cost packaging materials.
5. Invest in Testing
Make sure that you’re able to test the packaging within your business before using it for your products. Review the packaging under simulated conditions before you send it out with deliveries. This can help you to make more effective decisions on the various products available. During the testing phase, ensure that a group of product experts is on hand to discuss potential issues with the packaging and to find solutions that will reduce time and money spent over the long-term.
Packaging is one of the most important elements in determining the success of your product on the marketplace. Make sure you take the packaging selection process seriously and harness this post to save money in the process. The results could help your business retain profitability for the years ahead.