5 Design Components of a Mascot Costume
In the world of marketing, there are many great ways to get your message and brand out to the public for consideration. Of course, an option that should always be considered is public advertisement, but there are even a few different ways to accomplish that, as well.
Of those ways, the implementation of the mascot stands pretty tall on it’s own. Pulling off a mascot advertisement properly is a tricky move, though. You may even find yourself asking exactly what factors can really make a mascot costume tick. Well, in the words below you will find five important things to look for in mascot costumes.
Colour is an important part of branding. When successfully implemented, it can draw the eyes and attention of everyone in the vicinity. When unsuccessfully implemented, it can do the same exact thing, but in a harmful way, as it will turn the potential clients, consumers, and audience off of your product or message.
Naturally, if your brand or product is commonly associated with specific colours, such as school colours, then you should probably focus on those, rather than attempting to connect colours that simply do not mesh with the background, so to speak.
Everyone loves a good character. An entity that captures the attention, that ensnares the imagination, and one that gently plants itself within the thoughts and memories of the audience. It is dreadfully difficult to make a mascot costume work when the overall character is basically nonexistent.
You have to get creative, let your ideas run wild, and give the people something to fall in love with and smile about. After all, one of the quickest ways to a person’s thoughts is through their hearts.
On a more technical note, size is actually a pretty big deal for mascots. They may find themselves in some pretty enclosed spaces in which they must move comfortably. If your awesome, yet completely over-sized Flippy the Dinosaur attempts to go into a small classroom to share a message with the students, then the last thing you probably want is for the wearer to accidentally swipe the teacher’s desk clean with their tail.
Entertaining? Maybe, but a functional nightmare for a mascot wearer who is attempting to be careful and respectful in tight areas.
While dreaming up a new, interesting mascot is fun and all, there is that chance that your creativity will run on ahead without you. When creating a mascot costume that will assist your own efforts, it is important to keep in mind what those efforts are building towards.
After all, Dunny the Chubby Bunny will certainly garner the attention of a certain group of people, namely children. That doesn’t work so well when the service you are attempting to advertise is a law firm that tends to settle around issues of employment. The law firm will have a lovable mascot, but there is a pretty good chance that they will mostly succeed with drawing in the wrong crowd for nothing.
5. Spare the Wearer
Wearing a mascot costume is not the easiest thing in the world. They can be hot, they can be heavy, and quite awkward on occasion. This is why it is up to you to determine how much they are comfortable. If they do not feel comfortable while going out of their way to spread your brand, then you are simply wasting a golden opportunity to make a good splash with your target audience. Plus, it’s just considerate to the person wearing the mascot costume.