4 Tips to Improve Your Product Packaging
The way you present your product to your customers is an underrated part of marketing. Your packaging defines the first interaction people have with your product, so it’s essential to invest in quality design. Upgrading your product packaging can help you stand out from your competitors while complementing your branding efforts. Check out these four tips that will help you improve your product packaging!
1. Analyze Your Customers
Determining what makes good packaging is subjective which makes knowing your audience especially important. The right packaging for one company won’t necessarily work for yours. Optimize your packaging for your customers first and then your product second.
If you cater to senior citizens or people with disabilities, your packaging needs to be easy to open. In this situation, you can look at your audience and deduce larger font would be a welcome addition. Taking a look at your audience and making a few common sense adjustments will significantly improve the quality of your product packaging.
2. Keep It Simple
Complex packaging is just as annoying as a package that’s hard to open. You’re almost always better off taking away elements from your packaging rather than adding more. Try and simplify your packaging as much as possible without eliminating the necessities.
Part of simplicity is keeping your packaging in line with the ideas behind your company and your product. Keep your ideas simple yet powerful when figuring out the best way to deliver your product to your customers.
3. Use Highly Recyclable Materials
Recyclable packaging helps your company do its part for the environment. Customers are more likely to support you if they know you make an effort to reduce the impact of commerce on the environment. Making your packaging easy for your customers to recycle is an important factor in successful packaging.
When choosing materials for your packaging, consider recycled PET. RPET is a type of plastic constructed from old water bottles which eliminate the need to create new plastic. Using RPET where possible reduces the amount of plastic that pollutes the ocean and takes up space in landfills.
Another good packaging material to consider is polyolefin materials. Polyolefin’s are flexible, easy to design and exceptionally environmentally friendly. Because these materials are so light, you’ll also enjoy reduced transportation costs.
One of the advantages of using recycled materials is your packaging will cost less. Beyond helping the environment, recyclable packaging also enables you to create a positive reputation without sacrificing on aesthetics or integrity.
4. Make It Easy For Your Customers To Review Your Product
Feedback is among the most valuable information you can collect from your customers. Making it easy for your customer to review your product is a quick way to spot errors and improve your overall process. Your customers are likely to provide honest feedback if you make it easy for them.
Including a pre-stamped and addressed card where people can write their review is an excellent way to get feedback. You can also attach a QR code for people to scan and be taken to your website where they can give feedback. Another important part of feedback is to respond to all your messages, even if it’s negative.
If you’re having trouble getting your customers to submit reviews, consider offering incentives. Entry into a draw for a prize usually helps motivate people to complete the review process. The easier the review process is, the more people you’ll get leaving feedback.
All in all, investing time and resources is essential in building quality product packaging. Using these tips will help you save a lot of trial and error. Remember always to design your packaging with your core customers in mind!